World Usability Day is a single day of events occurring around the world that brings together communities of professional, industrial, educational, citizen, and government groups for a common objective: to ensure that the services and products important to life are easier to access and simpler to use.
The 2017 Puget Sound conference was held at the Amazon Day One building in Seattle, WA. More than 200 people were in attendance for a series of sixteen speakers—including renowned Microsoft user researcher Bill Buxton—discussing inclusion in design. Talk topics ranged From civic engagement to machine learning to equity in technology. A panel discussion led by Google's Aideen Stronge and featuring influential women in the industry explored the realities facing women in UX.
The planning committe decided early on that it was important that the visual elements were crafted with inclusivity and accessibility in mind. The symbolism of the rainbow, used throughout history as a sign of a new era, of hope, or of social change was chosen as the central design element. Other key elements were the idea of a city-scape or skyline to represent the multitude of people living together harmoniously.
Initial logo prototypes featured iconic Seattle architecture set across a backdrop of rainbow colors. The gradients became more varigated and the skyline became more abstract. The logo sketches up to this point had issues with scale, and they were not suitable for reproduction at small sizes. I eventually decided on a stylized reproduction of the iconic Space Needle, a recognized symbol of the Puget Sound area. Set off-center, negative space balances the bright color and dynamic lines of the Space Needle. Blending the shape into the border has the effect of making it feel like a view from a window and allows everyone to share a common perspective.
The event program was designed with readability in mind. The typeface, Cooper Hewitt, was chosen for it's clean yet elegant letterforms and accessible properties which make it easier for individuals with visual impairments to read. Colors were chosen and tested to provide suitable contrast for colorblind readers.
- Ashby Fiser - Amazon
- Michael Berg - Amazon
- Stephen Giff - Google
- Aideen Stronge - Google
- Kevin Schumaker - Disney
- Daniella Kim - UW / Halibut Flats
making life easier
World Usability Day is single day of events occurring around the world that brings together communities of professional, industrial, educational, citizen, and government groups for our common objective: to ensure that the services and products important to life are easier to access and simpler to use.
The 2018 conference will be held on November 8. @pugetsoundwud | #worldusabilityday