Engage.Shape.Build. events are a series of public input meetings conducted throughout the year to Engage with citizens, Shape town policies, and Build rapport with the community.
Public input meetings have been a cornerstone of policymaking in Bennett for decades. Engage.Shape.Build evolved out of the traditional public meeting format in an effort to garner more participation and public input in the decision-making process.
In order to attract more members of the community to participate, I began marketing the event across multiple channels, including:
- ● Social media posts
- ● Bespoke Facebook banners
- ● Creating Facebook events
- ● Adding carousel images on town website
- ● Building dedicated event web pages
- ● Crafting newspaper ads
- ● Constant Contact email broadcasts
- ● EDDM bulk-mail postcards
Surveys were conducted at the beginning of the events to determine how individual citizens learned of each meeting, and the bulk-mail postcards were consistently listed as the primary means of notification.